A common STOP (R1-1) sign on a single-lane conventional U.S. road is 30 × 30 inches. The MUTCD table lists 36 × 36 inches for multi-lane conventional roads and expressways, with a 48 × 48-inch oversized option. The panel is an octagon, not a square; 30 × 30 inches describes its overall sign dimensions.
The exact size used depends on the roadway and applicable state standard. “Sign height” can mean the panel's 30-inch dimension or how high it is installed above the road—those are different measurements.