To choose living room curtains, measure the span they must cover and the distance from their actual attachment point to the intended hem. Then decide how gathered you want the fabric to look. Window width, rod width and combined panel width are different measurements.
A pair of panels must be considered together. Two panels each labeled 72 inches wide provide 144 inches of combined stated width; they do not create a 72-inch total. Check the product label for panel count and the manufacturer's measurement convention.